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Who we are
We are a family owned online baby store set up by two parents with the desire to provide dads,
mums and their little one(s) with essential, and great quality products that are genuinely useful and they will love.
Our History
Our inspiration came about whilst we were expecting our daughter – Tami. As two excited first time parents, we were prepared to spend everything and anything in preparation for our daughter’s arrival. However, we struggled to find an online store that provides us with a great shopping experience, variety of quality products and brands at different price range that we could choose from. Most importantly, we were unable to get a clear idea whether the products were really useful for us, or find a specific product or service offering that we simply just fell in love with; giving us a reason not to shop anywhere else. As busy parents we craved information and review from actual parents who had used the product and what their views were, but the information we provided by the retailers we found were the standard product descriptions.
After the birth of our daughter, and as she continued to grow, we still had the same issue. So in December 2016, we decided to do something about it. We believed finding that preferred and desired product to help parents care for themselves and their little one(s) and keep them happy should not be a hassle. This was the beginning of LILYCUDDLES.
Why you will love us
Essentials for you and the little ones
As parents ourselves, we understand the importance of having and finding items you really need, and that are genuinely genuine useful with ease. This is why at lilycuddles, whether you are shopping on a budget or looking for premium or specific brand, we have the products to suit your needs. With a huge range of products to choose from Pushchairs, Nursery Furnitures, Car Seats, Feeding, Maternity, Daddy Changing Bags, Clothing, Toys and many more; every parent will find what they are looking for at the price just right for them.
Shop with confidence
All our products are independently tested by our very own inhouse parent testers who can provide a genuine and thorough review of the products that will help parents make an informed decision. After all only a parent can understand a parent. If the products don’t pass our parent testing, we simply don’t stock it. So all our customers can buy with the confidence that their product does what it says, and they will love it too.
A service with you in mind
We only thrive if you continue to have faith in us. This is why our online helpers are on hand to make your experience and journey with us smoother. We are committed to making your lives easier from the moment you land on our website to your door. This is why we:
- Set up the CuddleClub Reward Programme. The CuddleClub Reward Programme rewards you from your first purchase with us until you say "no more"
- Offer Free Delivery on all UK orders over £45
- Have different payment options to allow you choose the payment method best suited to you
- Price Match, so you don't need to shop around
- Offer 60days Return Policy*