Our Story
Discover the story behind our brand, our values, and the heart that drives everything we do.
Welcome to lilycuddles: A Note from Solomon & Yetunde
When we first dreamed of starting lilycuddles, we didn't just see a store, we saw a community. As the founders, we (Solomon and Yetunde) remember exactly what it felt like to prepare for our own children. We know the excitement, but we also know the overwhelm that comes with choosing the right gear for your most precious one.
We created lilycuddles to be the helping hand we wished we’d had and for parents to not make the mistakes we made. Our mission is to combine our passion for family with a retail experience that feels like visiting a trusted friend.
Our Journey So Far
Our Journey Through The Years
It all started from a passion for helping parents find the best for their babies.
A New Chapter
We officially swung open the doors of lilycuddles on 2nd September 2022! We started small but proud, featuring just 7 core brands (egg, Oyster, Peg Perego, Britax, icklebubba, CuddleCo, and Tutti Bambini) that shared our vision and commitment to parents, safety and style.
A Bigger Community
As our community grew, so did our range. We were thrilled to welcome Cybex and iCandy into the lilycuddles family.
A Landmark year
We expanded our showroom space to give you even more variety, bringing Nuna, Joie, Bugaboo, Avionaut, and Venicci on board. Most excitingly, we partnered with egg to launch our one-of-a-kind egg Stroller Test Track, giving you the chance to really put your future wheels to the test.
Parent Focused
Even more brands, in came, Joolz, Owlet, Baby Brezza, Lascal Buggy board. In 2026, we aim to bring even more loved brands, introduce parent focused and led services that add value to your shopping experience with us.
What We Stand For
Support Through Honesty
We believe in support first, sales later. We started lilycuddles to ensure you receive genuine guidance through honesty and transparency. If it’s not right for you, we’ll tell you.
A Lasting Experience
Shopping for your baby should be a joyful, stress-free milestone. We want your time in our store to be a warm, memorable experience that you look back on fondly.
Quality Products
We are incredibly selective about the brands we carry. When you shop with us, you can trust that we’ve already done the homework to ensure you’re receiving only the highest quality goods.
How We Can Help You
Boot Checks
You wouldn’t buy a car without a test drive, so why do the same with a travel system? We’ll help you test the fit in your actual car boot to make sure everything works perfectly for your lifestyle.
Flexible Payment Plans
We want to make quality gear accessible. With our CuddleCare Plan, you can shop in-store and spread your payments over 8 weeks with a deposit. We also have other flexible payment options for online purchases.
Car Seat Fitting & Expert Advice
Choosing a car seat shouldn't be a guessing game. Whether you need help picking the safest model for your car or want an expert hand to help with installation, we’re here to make sure your little one is safe and secure. Skip the stress and let us give you total peace of mind.
The egg Stroller Test Track
You wouldn’t buy a car without seeing and test driving it, so why should a stroller be any different? We’ve partnered with egg to bring you our exclusive “egg Stroller Test Track. Navigate different terrains and turns in-store to ensure your chosen wheels feel just right before you take them home. It’s the ultimate way to shop with confidence!
One-to-One Appointments
If you’re looking for a truly personalised experience, you can book a private appointment with us for dedicated, expert advice tailored entirely to your needs.