Price Match Promise
Found it cheaper? Let us know and we'll do our best to match it.
At lilycuddles, we believe great value goes beyond price.
It's about the support, expert advice, and trusted recommendations you receive from a team that genuinely understands your parenting journey. Our goal is to be here for you long after your purchase—providing peace of mind, quality products, and outstanding service.
To ensure you always get the best possible deal, we regularly review our prices against other reputable baby retailers. If you find the same product at a lower price elsewhere, let us know—we'll do our very best to match it wherever fair and possible.
Quick Response
We aim to respond within 60 minutes during business hours
Fair & Transparent
Clear eligibility criteria with no hidden conditions
Trusted Service
Expert advice and support before and after your purchase
How to Request a Price Match
It's quick and easy to submit your request
Find a Lower Price
Spot the same product at a lower price from an eligible UK retailer
Submit Your Request
Fill out our Price Match Request Form below or contact us via live chat
We Review & Respond
Our team will verify and get back to you as quickly as possible
Please note: We do not price match against eBay, Amazon, or marketplace sellers.
Price Match Terms & Conditions
To keep our policy fair, safe, and consistent, the following conditions must be met
Like-for-Like Product
The item must be identical in:
- Brand
- Model
- Colour
- Specification
- Packaging
The comparison price must also include delivery costs.
In-Stock & Ready to Deliver
The product must be:
- In stock with the competitor
- Available for immediate dispatch or delivery
Competitor Eligibility
We only match prices from:
- Reputable UK-based retailers
- Official stockists of the brand
We cannot match:
- Marketplace sellers
- Online-only discount sites
- Resellers
- eBay, Amazon, or similar platforms
Condition of Item
The product must be:
- Brand new
- Unused
- In original, sealed packaging
- Not ex-display, refurbished, or clearance stock
Verifiable Offer
We must be able to:
- Verify the competitor's price
- Confirm availability and like-for-like specifications
If all conditions are met, we will do our very best to match the price or offer the most competitive deal we can.
Price Match Request Form
Found a better price? Let us know and we'll do our best to match it!
Please provide the details below so our team can review your request quickly and accurately.
Frequently Asked Questions
Can I use a promo code on a price-matched item?
No — promo codes can't usually be applied to price-matched items, but we'll always offer you the best price we can.
Can I request a price match after I've ordered?
If you spot a lower eligible price within 24 hours of ordering, contact us and we'll take a look.
How long does it take to get a price match confirmation?
We aim to respond within 60 minutes during business hours.
Do you price match international retailers?
No — we only match UK-based retailers with prices listed in GBP.
Does lilycuddles price match sale or promotional prices?
We typically match standard retail prices and limited-time promotions at our discretion. Contact us, and we'll see what we can do.
Need Help?
Our friendly team is here to assist you with any questions about our Price Match Promise.