Spark little imaginations with our Babyplay range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colourful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.

With its bright, colourful fruits, this fruit linkie baby activity toy is perfect for keeping little ones extra sweet on their travels. Simply clip it to their pushchair or carrycot, and watch as they grab, grasp, and explore exciting textures and surprise sounds, including crinkle, chime, and squeaker. Plus, with a C-ring and leaf teether, it’s a soothing teething toy too