Spark little imaginations with our Babyplay range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colourful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.

The delightful miniature Edie Elephant activity toy is the perfect companion for both playtime and snuggles on the go. With a mix of textures, colours, and sounds to explore, she’ll captivate baby’s senses while her super-soft fabrics and squishy, bean-filled body provide soothing comfort.