Spark little imaginations with our Babyplay range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colourful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.

Elephant soft toys don’t get cuter than Edie. Great for cuddles and even greater for sensory exploration, this playful pink soft activity toy has eight fun activity features covering touch, sight and sound – from her adorable apple rattle to her crinkly soft tummy.