Spark little imaginations with our Babyplay range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colourful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.

Meet Henry, the adorable hippo soft activity toy who’s equally dreamy for sensory exploration as he is snuggles. With eight activity toy features – from his squeaky ladybird pal to his crinkly soft tummy - he’ll keep your little one wildly entertained.